How to make an amazing pitch

How to make an amazing pitch

Here’s the usual 10 slider deck that quite a few people use to make their decks.

  • Problem
  • Solution
  • Traction
  • Market Size
  • Product and Technology
  • Business Model
  • Competition & Differentiation
  • Team
  • User Testimonials
  • Financials

It works. But what works BEST is an original piece of work, one that is a story rather than a bunch of slides. Now imagine if the deck was presented like this:

  • We identified a Problem that bothered us very frequently
  • That’s why we made a fix, to basically solve that damn problem
  • As we showed the fix to a few friends, they seemed to like it and so we decide to launch it as a product prototype in the market.. Interestingly, we gained traction and few users also gave us important feedback
  • To our surprise, our product did quite well and that is how we realized the problem that we are solving is a damn big one
  • So, in order to build a larger solution, we had to rethink our product, the tech stack and come up with strong UI + UX which appeals to a larger audience
  • While doing this, we also understood the need for money, specially because we were growing faster than we initially thought we would, and hence, we had to come up with a business model which is sustainable
  • What! We found that we have competition! but well.. we are already 5 times better than them.. Not only that, we are now building strong entry barriers so no one can enter our space even with infinite bank balance
  • We have been able to do all this because we have an A class team comprising Engineers, Sales guys and guys with Never Give Up attitude
  • BTW, just to brag a little, and to tell you how good our product really is, check out these awesome customer feedback
  • And here’s our financials which show how we can build a strong capitalized company, but in order to propel our super growth, we need money and we’ll spend it in hiring talent, marketing and scaling the product


Each business will have its own special story. Present that story to your investors. Make it sound like an experience rather than a boring slide deck with the same monotonous stuff! BTW, you know who’s the most powerful person in the world?

“The storyteller sets the vision, values and agenda of an entire generation that is to come and Disney has a monopoly on the storyteller business. You know what? I am tired of that bullshit, I am going to be the next storyteller.” Steve Jobs


Few other things to keep in mind:

  • Use real photos (Users, Reviews, Products, Problem)
  • Keep things extremely simple (explain the most simplest of things on your deck very well), build a thorough appendix!
  • Show awesome slides before bad slides (most decks are a fair mix)
  • Flaunt a hockey stick curve (if you’ve got one)

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